Portfolio
Bite’n’play — product brand from zero
From blank sheet to brand and product-line direction for a new dog-toy company.
Brand & product - 2020
The decision
Consumer hardware is easy to fragment. The strategic choice was one clear brand system that could scale SKUs without losing character.
What we clarified
Brand and product-line thinking were built together so packaging and identity could stay consistent as products expanded.
Why it matters now
Founders launching physical products need brand discipline before volume. Homogeneous SKUs without a frame create expensive noise.
Visuals
Work in view.
