Work
Work where a clearer frame changed what could be made.
Selected work across civic-tech, agtech, deeptech, health, sports, and public-facing organizations. The useful question is what became clearer: the position, the story, the system, the decision, or the way people could act.
Civic-tech
WatStemmenWij
A public decision tool that helps people compare political positions without pretending the choice is simple.
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Agrotech and community
Cropsie
A clearer way to explain an agtech proposition where field reality, climate pressure, and adoption had to meet.
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Sport and community
FC Cincinnati
Early brand strategy thinking for a young club: helping shape the foundation, with art direction and creative direction as the identity began to take form.
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Deeptech
Kite Magnetics
Deeptech communication reordered so technical substance could become investor understanding.
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Health and care
Gerisana
Direction work around trust, care, and service clarity, where vague language quickly becomes costly.
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Sport and development
Dutch Lions FC
A multi-stakeholder sports organization clarified through identity, pathway thinking, and communication hierarchy.
Read moreSince 2010
Almost two decades behind the current work.
Identities, websites, campaigns, club systems, and public interfaces left traces in what the studio does now: sharper positioning, clearer stories, and systems that still work once they leave the room.
Now
Design as strategic direction
The older craft now shows up in sharper positioning, decision support, visual maps, and clearer choices in complex domains.
Founders / product
Stories becoming operating choices
Pitch narratives, product propositions, interface direction, and investor-facing material for teams moving from idea to organization.
Sport / community
Identity in public
Club identities, launch materials, supporter communication, partner decks, and moments where identity had to hold together in public.
Identity / digital
Visual systems that had to travel
Identities, websites, campaign systems, and editorial structures for founders, cultural initiatives, and public-facing organizations.