Portfolio
EventEquip — naming, identity, website
Company naming, identity, copywriting, and website for a new Dutch event-equipment business.
Brand & web - 2019
The decision
Event suppliers can sound interchangeable. Naming and identity had to encode playfulness with operational seriousness.
What we clarified
Name, smiling E-marks, and web presentation made the offer easier to understand and remember.
Why it matters now
Founding moments are cheap leverage. Naming done well compounds every later channel.
Visuals
Work in view.
