Portfolio
Jan Krüs — craft identity for a specialist
Visual identity for a Steinway-certified piano technician serving Arnhem and Nijmegen — crafting signals of precision and musical trust.
Brand identity - 2008
The decision
Solo expert businesses often rely on reputation alone. Identity made that reputation portable across cards, invoices, and vehicle.
What we clarified
The mark combined piano form language with tuning symbolism. Colour and restraint mirrored the instrument world without imitating manufacturers.
Why it matters now
Founders and specialists still need systems that travel. A clear identity is infrastructure for trust over years.
Visuals
Work in view.
