Portfolio
SightKnight — ecommerce brand founding
Brand creation for an automotive sunshade brand selling primarily through Amazon and related channels.
Brand identity - 2019
The decision
Amazon-first brands win on recognisability and clarity of benefit. Identity had to work at small scale and under competitive pressure.
What we clarified
The brand was designed for scanning, not portfolio romance: fast recognition, clear product category.
Why it matters now
DTC and marketplace startups need brands that survive platform constraints before they need brand books.
Visuals
Work in view.
