New direction
Bite’n’play — product brand from zero
Bite’n’play is a new dog-toy company. The work was brand and product-line direction from a blank sheet, giving the line one course.
Outcome
TODO: confirmed outcome not on file.
What the work set out to build
One brand system scales the product line without losing character.
What we clarified
Brand and product-line thinking were built together so packaging and identity could stay consistent as products expanded.
Why it matters now
Founders launching physical products build a clear frame before volume, so the product line stays coherent as it grows.
Visuals
Work in view.
