New direction
Bite’n’play — product brand from zero
Bite’n’play is a new dog-toy company. The turning point was giving a product line one course before it multiplied. The work was brand and product-line direction from a blank sheet.
Outcome
TODO: confirmed outcome not on file.
The decision
Consumer hardware is easy to fragment. The strategic choice was one clear brand system that could scale SKUs without losing character.
What we clarified
Brand and product-line thinking were built together so packaging and identity could stay consistent as products expanded.
Why it matters now
Founders launching physical products need brand discipline before volume. Homogeneous SKUs without a frame create expensive noise.
Visuals
Work in view.
