Brand Strategy
Positioning that gives the product and the story one frame.
Positioning and category framing so founders can build product and communication from one position.
Who it is for
Founders and teams building a position the product, the pitch, and the story can share.
What it enables
A clear reason for existing gives product, pitch, and communication one version of the company.
Approach
- 1. Name what the brand carries: what to stand for, and who the offer is for.
- 2. Connect that position to product choices, story, and behavior so the frame can be used after the session.