1 day / week
Ongoing judgement. Enough to keep the next decision moving.
€5–7k/month
Fractional Design Lead
Every month,the next decision made and made tangible.A fractional design lead for at least six months.One or two days a week.
- Rhythm
- 1–2 days / week
- Minimum
- 6 months
- Remote
- NL / EU
For whom
Direction and a craft bar, before a design department.
- Leaders past the first sprint, when the next decision arrives every month.
- Teams that need judgement and a craft bar, without hiring a full-time design lead yet.
Each month
Every month, the next decision made and made tangible.
1
Clarify the real design decision
Name the choice that keeps returning under another label: what the brand is for, what the product should feel like, and what to stop.
2
Make brand and product coherent
One frame the site, the product, and the founder conversation can share, so they stop describing different companies.
3
Leave a practical operating rhythm
How decisions get made, who owns them, and where hands-on work actually happens. Something the team can keep.
Included
What the days are for
- Design direction and decision-making.
- Brand and product systems, held to one craft bar.
- Hands-on work where it changes the outcome.
- Mentoring for junior and mid designers already on the team.
- AI in the workflow as leverage, not theatre.
How we work
A small commitment. Senior judgment.
Remote-first, across the Netherlands and the EU. Hybrid in the Netherlands when being in the room is the useful part.
2 days / week
Judgement, plus hands-on work where it changes what people can see.
€9–12k/month
Minimum 6 months
The usual follow-up after a sprint. Long enough for the next decisions to land.
Indication, ex VAT. 1 day/week ≈ €5–7k/month. 2 days/week ≈ €9–12k/month. Or a day rate of €1,100–€1,350.
Cases
Where direction changed the work
A few places where brand, product, and the story had to hold together.
Raise or pilot
Cropsie
An agtech proposition shaped so field reality and adoption could sit in one story.
Read more
Raise or pilot
Kite Magnetics
Deeptech communication reordered so investors could follow the substance.
Read more
New direction
Dutch Lions FC
One story for a multi-club sports organisation, held in identity and communication.
Read moreWatStemmenWij and the other cases are on the cases page.
Contact
Book a 20-minute call.
If a design lead is the missing seat, bring the decision that keeps returning. The call is the first step.
mail@studioerwinsala.com