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Dutch Lions FC logos

New direction

Dutch Lions FC

Dutch Lions FC is a multi-club sports organisation. The work was identity and a communication hierarchy that holds one story across clubs, pathways, and partners.

Context

Development organizations need a coherent story across ambition, community, talent, and commercial reality.

What the work held

  • Stakeholders value different parts of the same ecosystem.
  • The system had to make room for both local participation and high-performance ambition.
  • Too much story would make the structure fragile.

What was built

  • Map the organization as a pathway system.
  • Clarify audience-specific value while keeping one coherent core.
  • Use identity as a stabilizing layer across programs.

Outcome

TODO: confirmed outcome not on file.

Visuals

Work in view.

Dutch Lions FC — umbrella brand mark featured image
Dutch Lions FC
Dutch Lions FC – Wedstrijdposter
Dutch Lions FC – Clublogo's
Dutch Lions FC – Rugnummers
Dutch Lions FC – Landing Page
Dutch Lions FC – Aandeelcertificaten
Dutch Lions FC – Handboek voor jeugdopleiding
Dutch Lions FC – Infographic voor sponsoren
Dutch Lions FC — registration and payment systems featured image
My Dutch Lions FC
My Dutch Lions FC
My Dutch Lions FC
My Dutch Lions FC
My Dutch Lions FC
My Dutch Lions FC

Connected patterns

Related patterns show up across the work.

ecosystem designsports systemspathwayssystems thinkingorganizational narrativedirection