New direction
EventEquip — naming, identity, website
EventEquip is a Dutch event-equipment business. The work was naming, identity, copy, and a website: a name and a public face for the company.
Outcome
TODO: confirmed outcome not on file.
What the work set out to build
Event suppliers can sound interchangeable. Naming and identity had to encode playfulness with operational seriousness.
What we clarified
Name, smiling E-marks, and web presentation made the offer easier to understand and remember.
Why it matters now
Founding moments are cheap leverage. Naming done well compounds every later channel.
Visuals
Work in view.
