New direction
EventEquip — naming, identity, website
EventEquip is a Dutch event-equipment business. The turning point was starting the company with a name and a public face. The work was naming, identity, copy, and a website.
Outcome
TODO: confirmed outcome not on file.
The decision
Event suppliers can sound interchangeable. Naming and identity had to encode playfulness with operational seriousness.
What we clarified
Name, smiling E-marks, and web presentation made the offer easier to understand and remember.
Why it matters now
Founding moments are cheap leverage. Naming done well compounds every later channel.
Visuals
Work in view.
