Raise or pilot
GradCycle — marketplace for student reuse
GradCycle is a UK student marketplace for reusable goods. The work was positioning, interface direction, and a site structure that puts the offer in front of students.
Outcome
TODO: confirmed outcome not on file.
What the work set out to build
The marketplace makes reuse feel practical: trust, convenience, and value, made explicit for students.
What we clarified
Positioning, wireframes, and interface direction had to serve one proposition: easy reuse between students.
Brand and UX were treated as one system: language, hierarchy, and actions had to agree.
Why it matters now
Early-stage marketplaces grow when a narrow first audience can trust the exchange.
Visuals
Work in view.
