New direction
Jan Krüs — craft identity for a specialist
Jan Krüs is a Steinway-certified piano technician in Arnhem and Nijmegen. The turning point was making a specialist practice recognisable beyond word of mouth. The work was a visual identity.
Outcome
TODO: confirmed outcome not on file.
The decision
Solo expert businesses often rely on reputation alone. Identity made that reputation portable across cards, invoices, and vehicle.
What we clarified
The mark combined piano form language with tuning symbolism. Colour and restraint mirrored the instrument world without imitating manufacturers.
Why it matters now
Founders and specialists still need systems that travel. A clear identity is infrastructure for trust over years.
Visuals
Work in view.
