New direction
Sellavie — antique furniture as narrative brand
Sellavie is an antique furniture dealer in Noord-Brabant. The work was a brand identity that makes story part of how the shop sells.
Outcome
TODO: confirmed outcome not on file.
What the work set out to build
Story became the product layer around the furniture.
What we clarified
Identity and framing helped the shop present authenticity without nostalgia kitsch.
Why it matters now
Niche retail and experience brands grow through a clear position: what makes the object worth having.
Visuals
Work in view.
