New direction
Sellavie — antique furniture as narrative brand
Sellavie is an antique furniture dealer in Noord-Brabant. The turning point was making story part of how the shop sells. The work was a brand identity.
Outcome
TODO: confirmed outcome not on file.
The decision
Antique retail can look generic. The choice was to treat story as the product layer around furniture.
What we clarified
Identity and framing helped the shop present authenticity without nostalgia kitsch.
Why it matters now
Niche retail and experience brands still convert through clear position: what makes the object worth choosing.
Visuals
Work in view.
