New direction
SightKnight — ecommerce brand founding
SightKnight is an automotive sunshade brand sold mainly through Amazon. The turning point was a mark that could be recognised on a crowded shelf. The work was a founding brand identity.
Outcome
TODO: confirmed outcome not on file.
The decision
Amazon-first brands win on recognisability and clarity of benefit. Identity had to work at small scale and under competitive pressure.
What we clarified
The brand was designed for scanning, not portfolio romance: fast recognition, clear product category.
Why it matters now
DTC and marketplace startups need brands that survive platform constraints before they need brand books.
Visuals
Work in view.
