
Raise or pilot
Start-up AI — ideation prototype
Start-up AI is an early product for working with startup ideas. The turning point was making ideation something a person could try, not only describe. The work was a prototype for generating, storing, and refining ideas.
Outcome
TODO: confirmed outcome not on file.
The decision
AI can generate endless options. The useful product question is which idea deserves attention next, and how to keep that decision visible.
What we clarified
The flow supported capture, refinement, and revisit — so ideation stays sequential rather than chaotic.
Visual language reinforced motion and iteration without promising answers the product cannot give.
Why it matters now
In AI-era products, judgment systems matter. The interface must support choosing, not only producing.
Visuals
Work in view.





